Lots going on in this piece. But the below excerpt seems particularly causative of the majority.
“My ideological framework had been, ‘What’s the next step? How do I make my gaming PC better? How do I upgrade it?’” he told me. “But then I just had this light bulb moment where I said, ‘Next step doesn’t matter. What’s the last step?’ And that flipped my thinking upside down, because it allowed me to think in just a totally different way about the problem.